Google and Facebook Watchout !
Customer is the boss. And there’s no two ways about it. And White House’s forthcoming online-privacy bill will be a further testament to the fact. As per the bill, Google and Facebook need to seek user permission before its collects and shares personal information with the outside world. In other words, data collected, by these internet companies, for one purpose, need to be user signed first, before its deployed for any other purpose.
The Free Trade Commission will play a major role in the enforcement of this bill. It will become Washington’s de facto privacy cop. The bill will authorize the commission to fine companies for online privacy missteps, according to the media sources.
The bill is said to strengthen government oversight of data brokers – firms that sell vast amounts of consumer information often under the table.
Even large internet companies, online advertisers and mobile app developers will be covered under this bill. And if these companies fail to adhere to the privacy law they have it : in the form of taxes.
Other online-privacy bills in the offing include a Student Digital Privacy Act. The bill based on California legislation will prevent companies from selling student data for non-educational purposes.
However, a few critics argue that students privacy bill will not prohibit companies from collecting information on educational context and then sharing it for advertising purpose.
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