Or Is It Just Piggybacking on Bigger brands?
Bolstered by recent reports of iOS app revenues topping Hollywood’s box office receipts in 2014, app developers are putting in big money to drive app installs.
But is this boom there to stay? Or is it just piggybacking on bigger brands, given that about 95% of the apps have no use and anguish in graveyard.
No doubt, social networking giants like Facebook, Instagram and Twitter apps have good demand in the market. And Apple stores, in fact, has a mind-boggling inventory of more than 1.4 million apps. So, en masse and overall, it looks like the app industry is booming.
But then, what about those 52 apps available on an average U.S. Citizens phone. As per recent media reports of those 52 apps, only 19 are being used. That means 33 apps are a total waste. These stats attest to the fact that most of the apps go unused. As per one estimate only 12% people opened a given app more than once in a three-month period last year.
According to VisionMobile – a leading market analysis and strategy firm – of 50% of iOS developers and 64% of Android developers are below the “app poverty line, that is they are earning less than $500 per app per month.
As app engagement versus mobile Web war heats up (Flurry pegged apps market at 86% of our time spent in mobile), the reality is that just a few big-known names in apps account form the vast majority of the engagement.
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