Any business that involves selling of products, will know how important it is to promote their products, in order to drive traffic and sales for their business. They often worry about the ROI of their social media marketing campaigns. Is my Facebook business account driving sales? Are the tweets creating impact on the bottom line? Or, should I promote more on Pinterest and Instagram? Are some of the questions that keeps pondering in their minds. And, when it comes to fashion business, social media matters the most.
Imagine how profitable will it be, if you as a fashion retailer can showcase your classy product line in front of 20 million unique fashionista every month. You might wondering how? Welcome to Polyvore.
Polyvore.com is considered to be the web’s largest fashion community, combining fashion retailing, social networking, affiliate marketing and eCommerce. Found in the 2007, Polyvore offers a community powered social media website that allow fashion retailers a chance to drive high-traffic and sales from.
Why Choose Polyvore?
Polyvore is considered to be a place where fashion-lovers from across the globe visit and shop for apparel, accessories, they love. Therefore, it proves to be a valuable platform for fashion brands, especially female-centered and beauty products. One of the greatest advantage, the featured product will be linked to the original source, meaning fashionistas can directly click through to the ecommerce site to buy the those products.
Offering an easy, aesthetically pleasing and free way to showcase products, community of curators and shoppers, as well as, a great source of traffic and sales for your business, fashion retailers can no longer afford to ignore.
When to use Polyvore?
– Launch a new product line
– Set a new trend
– Show seasonal product styling
– Display celebrity selfies using your product
Key benefits of using Polyvore
1 – Have huge social reach
As mentioned earlier, Polyvore is a community powered social media website that allow fashion- lovers from across the globe to express their style and purchase things they love. This way fashion retailers can have a huge social reach which automatically helps them attract huge traffic and sales order for their brand.
2 – Be a Trendsetter
Fashionistas like to shop from stores that not only allow them to purchase products designed as per the latest trend, but also help them with ideas on how to use the product. Polyvore’s Community, allow fashion retailers tips on how to mix and match looks and create new trends. This way retailers can get new ideas and come up with the hottest design for their product, creating collages called “Sets” and increase traffic and sales for their business.
3 – Strong advertising program
Polyvore’s advertising solution allow fashion retailers link products and content to integrate natively into the site. This way they can test new advertising techniques using their new “Ad Programs “ tool to increase visibility and sales for their brand.
In closing
Polyvore.com has taken the art buying and selling of products to a whole new level. So, whether you are startup, or an experienced fashion retailer, this platform will prove to be an ideal fashion destination that will always offer something relevant and valuable to you.
No comments:
Post a Comment