In a strategic alliance, Uber has joined hands with media baron Times internet to raise visibility of its ride sharing services. India’s is Uber’s second largest market after the U.S., and the company endeavors to bolster its position in the Asian country through this alliance.
Uber has entered into a similar alliance with China’s Baidu, but it’s seems unlikely for Times to invest anything around $200 million as reported for the Uber and Baidu deal.
The coming together of Uber and Baidu led Uber to ditch its use of Google Maps in China and depend on Baidu’s search engine; however, the times internet deal is all about marketing.
This is what both sides pointed out:
Times Internet and Uber will partner in bringing Uber’s technology, innovation, and entrepreneurial opportunity to more markets in India. The deal is centered around a commercial marketing arrangement accompanied by a small investment.
Times internet, the digital arm of Times of India, is known to invest in Indian startups and it has made couple of overseas investments as well. This includes Fab, and it has even helped Business Insider and Gawker to launch websites in India
Though Uber declined to give any specific details on the partnership; however, it’s possible that it may include promotion across TimesOf India’s offline, mobile and internet media properties
Uber wasn’t willing to disclose the specific details on the partnership, but we’d imagine that it will include promotion across Times Of India’s offline, mobile and internet media properties , which touches base with 200 million people, according to the company claims.
“We are working on smart promotions and integrations to build awareness and excitement around Uber, which you’ll see in the coming months. And on the ground, we will help Uber with market insights, product localizations, and other India specific requirements,” Satyan Gajwani, CEO of Times Internet,informed TechCrunch in a statement.
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