“Almost all of our new content is now created on WordPress”-Time
Easy to use“..we are able to get the same editing tools and easy to use interface for everyone into the hands of all our editors.”-BBC
“I enable non-technical personnel to contribute to our team’s blog and they can actually figure it out in wordpress”-NASA
“Our sitebase shares a common wordpress theme which makes it very easy to maintain the codebase and maintain the new ones”-Interactive one
These are some of the excerpts that speaks volumes about wordpress and wordpress web development. Dominating with almost a 60% of the total CMS market share wordpress has become the choice for businesses of all kinds. Irrespective of the nature and size of the business, wordpress stands out as a robust, search engine friendly and speedy content creating machine today. If you carefully sketch out the core challenges of the web content management team, you will come across the following factors that will verify as to why you need wordpress for your organization.
Your web content manager/writer need not be a tech geek:
Managing a content management framework is a lot of trouble. There would always be issues pertaining to sorting of the content, provide the right filters and deploy it within a short period of time.In other words, you will need to go back to the developers to sort these issues out. Can you afford that? If not then you must have a framework that is structured in such a manner that minimal developer activity is required after deployment such as wordpress. This saves you a lot on maintenance cost against other CMSs such as Joomla and Drupal.
One of the foremost things that makes wordpress a valuable content publishing tool is that, it allows non technical users to publish content with ease.If you do not deal with web technologies often then it is only wise to go with wordpress as your content management platform.
Publish and edit content from any part of the world:
Looking carefully around, you may observe that most of the renowned wordpress sites are news websites that have large number of contributors/authors. You can provide multiple author accounts in your wordpress CMS and then allow your desired level of rights to each of the author.
This comes as a great advantage when you have branches of your company spread out in other countries too. Along with booming cloud computing options, cost effective and single point access of your business site is very easy in wordpress.
This is how robust content creation by news website are done. Whether it is a policy change happening in washington or a war update from Kabul, authors can upload and update content in real time making the entire process fast and cost effective.
Small-Medium businesses will get quick attention from search engines:
So, your business wants to attract customers online? If so, wordpress web development is again the right tool you should seek. Small and medium businesses are most likely to go online as a preferred route to monetization. And there, they would again need to go the content marketing way and get valuable search engine ranking for the business to flourish.
Wordpress takes care of this effectively. There are a number of quality SEO plugins in wordpress that take care of all the attributes with ease. Apart from that Google rewards wordpress with better rankings as wordpress gives the author to create permalinks that integrates into the freshness score, find relevant keywords and also validation of the user. Validation is an important feature that leads to authenticity and gives good overall ranking.
Small-Medium business can also afford responsive web design to exploit the casual traffic from mobile devices:
Responsive website design has become extremely important today and every business must have a responsive website to serve users irrespective of the device they are on. With more than 17%of the total internet moving into the mobile devices, a single point access with responsive page design has become imperative now.
There are numerous wordpress themes that are responsive and gives a glitch free user experience. You can ask your wordpress web development company to do all the needed customization as per your requirement and aesthetic sense.
Remember that the increasing mobile internet traffic are coming mostly from smartphones. If you are selling something that has a lot of casual appeal, you must switch to a beautiful wordpress theme that comes with responsive cascading to accommodate the mobile visits. Patterns of data consumption has changed with touchscreen devices and products dealing with fashion and lifestyle, food, cosmetics etc. are exploiting the impulsive buyers through the route of mobile devices. However, to make this happen you need to have a responsive web page design. It is because, when you post a delicious picture of a chocolate pastry which is your speciality or a cool haircut you gave to one of your customers, the visitor must not get disappointed when he lands on your website from a post directed from your facebook page. And this is where you would be able to convert the visit into a sale if you have got the right website.
There is an increasing dependence on internet to get customers while the web and mobile merge at the same time. In such a scenario, robust, search engine friendly CMS is the need of the hour that helps you stay significant on the web while keeping your budget at check at the same time. Looking into in, wordpress emerges as a valuable CMS framework to answer your needs.
No comments:
Post a Comment