It was truly an explicit explosion that had its impact all over the world and people are still unable to get over it. Yes, we are talking about the success of angry birds. It was in May 2012 when the Angry Birds app game from Rovio reached the mark of 1 billion downloads. And since then there has been no looking back for the Rovio entertainment. You would find it hard to believe that Rovio has had all in 51 flop apps before it got to witness the success of Angry Birds. Surely their perseverance has played a major role in paying off a huge reward.
Before we jump to the obvious marketing strategies that Rovio played around, we would first pay attention to what did the extended time-span of almost 4 years do for the game and how did the elaborative changes in the mobile market affect the future versions of Angry Birds. The first Angry Birds game was released forApple’s iOS on December 10, 2009 and the latest version i.e the Angry Birds Space came out in December 2013. It happened so that in this span of 4 long years, Android market witnessed a tremendous boom with the increase in usage of Android devices that eventually had a catalytic effect on the future versions of angry birds.
Apart from already having earned a large customer base on iOS from its first release, it was time for Rovio to hit the larger segment of customers on touchscreen-based smartphones including the Android, Symbian and Windows Phone operating systems. With its growing popularity it also expanded to video game consoles and PCs. As if that wasn’t enough, even ISS astronaut previewed Angry Birds Space while in space ; which increased the value and the popularity of the game to a greater stature.
Below, we would be discussing all the marketing tactics that angry birds as a gaming app made a point to stick to which altogether worked as the driving force behind the success of this historic gaming app.
Rovio has kept no stone unturned in promoting its product via Web advertising since it was launched. The website dedicated to the app has kept the audience up to date with the latest happenings around the game such as the release of latest features and versions. It has made all the efforts to make its presence felt on the web by posting engaging content which the visitors would love to indulge in. Infact after its success, they even started selling the angry birds’ products which more or less have opened plenty other doors to increase their popularity.
We would not think twice before stating that Rovio has played really well around Guerrilla marketing. It has been successful in utilizing its USP for selling its product with low cost marketing tactics and these strategies seem to have done wonders for the game. The picture displayed below speaks volumes of exactly what we are trying to describe.
Social Media marketing is another platform where Rovio hasn’t missed on creating a havoc. Their aim was to reach out to everyone by making their presence felt everywhere possible and they did so by creating youtube videos , increasing fan following on facebook by posting engaging content and much more. Like so, they were successful in gaining popularity on one after the other platforms and they eventually started exploring newer horizons of marketing which has now led the Rovio Entertainment to come up with a movie this year.
Angry Birds is everywhere. Yes it is. However it was first released on iOS platform it slowly and steady carved its way to iPads, iPods, Android phones, PC and Mac computers, Google Chrome and also the PlayStation Portable. Targeting Multiple Platforms one after the other has played the trick for Angry Birds.
There is no doubt that Angry Birds has been fantastically successful in keeping its users coming back to them by offering newer and better levels and versions literally on constant basis. The idea is to keep the customers engaged by offering them fresh content and added value in the app and Rovio has systematically excelled in doing so.
There are many other potential Angry Birds out there willing to make it even closer to what Rovio did but not without strictly following the above mentioned marketing strategies and making much more substantial efforts that only a leading app marketing company can assist you with. Start marketing your app today by hiring Openxcell: The best app development and app marketing company that is capable of transforming your app idea to an effective app and then formulate a customized marketing strategy that assures success.
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